Protecting Athletes and Their Brands: Businesses Team Up to Combat Deepfakes and Boost NIL Opportunities
Becky Long Becky Long

Protecting Athletes and Their Brands: Businesses Team Up to Combat Deepfakes and Boost NIL Opportunities

With the advent of Name, Image, and Likeness (NIL) earnings, high school, college and professional athletes are more than just competitors. They are entrepreneurs, investors, and brand managers and two companies, SureMark Digital and NILx, have teamed up to help monetize athletes’ NIL efforts while safeguarding their online brands from AI deepfakes

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Don't Get Rubio'd: The Perils of AI Voice Impersonation and How to Neutralize it
W. Scott Stornetta W. Scott Stornetta

Don't Get Rubio'd: The Perils of AI Voice Impersonation and How to Neutralize it

In an age where trust is the most valued currency of connection, nothing destroys it faster than a familiar voice used for deception. Real-time voice cloning, paired with the insidious art of phone number spoofing, has turned telecommunications into a minefield. What was once a simple prank or crude con has evolved into a sophisticated assault on our sense of security—one that preys on urgency, familiarity, and the human instinct to help.

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