A: SureMark provides a way for you to establish a digital identity which is impervious to AI deepfakes, no matter how sophisticated. You can then use this identity in a number of ways. You can use it to prove who you are to anyone else in a zoom meeting, phone call, or even a text exchange. You can also use SureMark software to verify the identity of anyone else with a valid SureMark credential. In addition, you can use it to certify content of your own creation anywhere across the internet. And if someone creates content about you on the internet, you can provide secure comments about that content, which anyone can see alongside the content. If you are misrepresented or deepfaked by that content you can set the record straight. Again, viewable by anyone using the free SureMark software.

A: The details of SureMark's patent-pending system are described in the SureMark Technical white paper (forthcoming).

A: There are many clever efforts to try to protect you from AI deepfakes. However, most of them rely on using AI tools to analyze a piece of content to detect AI deepfakes. This approach has proven historically difficult, as it leads to an ever-escalating kind of cat and mouse game as the quality of the deepfakes continues to improve. SureMark has chosen a very different approach. SureMark tests, not whether the content is real or synthetic, but rather whether it has been authorized by a particular SureMark credential holder or not. It relies, not on AI, but on well-established cryptographic techniques, including public-key cryptography.

A: Well, let's start with who's behind SureMark. It's the same people who created the original blockchain. Their series of peer-reviewed papers are the most cited of any author in the bitcoin white paper. It's the data integrity foundation for hundreds of cryptocurrencies, including Bitcoin. Its breakthrough set of mechanisms provide data integrity for over $3 trillion dollars worth of digital assets. So at least you might say they have a track record (i.e., this is not their first rodeo).

A: Well, for one thing, it is based on secure cryptographic protocols that are at the heart of systems similar those the banking industry uses to encrypt the most sensitive financial data. The same tools that underlie the security of websites across the internet, and the same fundamental methods used to keep secret the most sensitive information of nearly all nation-states.

A: There are various tiers of SureMark service, depending on your needs (see pricing chart). The initial level of service is available at no cost. It allows you to verify the identity and content of SureMark credential holders.

A: Your ability to verify the identity and content of SureMark credential holders comes courtesy of the paying SureMark credential holders (You may want to thank any credential holders that you personally know :).

A: That's right. No ads. No spam. Ever (we dislike that sort of thing just as much as you do).

A: Yes, really.

A: Current coverage is available for the desktop (Windows, Mac, and Linux) via an extension to the Chrome browser. Additional coverage for Android and iOS (iPhone) is coming Q3 2025.

A: SureMark is privately held. So, basically no. Although there is one way you can get some economic benefit. That is, for early users of certain tiers of SureMark service (High visibility tier and up) you can lock in an extended discount to regular rates. For more information, see here.

A: You can email info@suremark.digital. Or you can schedule a consultation. If you have a really good question that gets added to this FAQ, we'll even credit you for being the first to ask it.